Bushmills Black Bush: Into The Black Activation

Role: Creative Director. Agency: Soho Experiential. The ask was to create a strong linkage between “Black is Calling” and the Key Brand Benefit: Bushmills inspires you to make your mark. Into the Black is a fully immersive experience that sub-divides into tiers for large experiential events, on-premise and off-premise activations. This is the winning pitch idea.

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